• A GO station buy reaches career commuters, with high disposable income throughout the Greater Toronto Area
• Over 7 million monthly potential impressions
• Regions covered include: Toronto, Halton, Peel, York, & Durham
• All locations are in optimal position to reach your target

GO STATION FRONTLIT BILLBOARD

• A Frontlit Billboard buy offers a large format poster throughout our GO Station Network
• Geographic area covered: Toronto, Durham, York, Peel and Halton

• Frontlit Billboard
• 6’x12’
• 100% compatible with 10’ x 20’
• (1:2 ratio) so can print from illboard creative

GO UNION STATION DOMINATION

• Union Station delivers over 3.5 million monthly potential impressions
• Union Station is the busiest building in Canada
• Domination Program located at the north end of the station where traffic exits and enters into the TTC Union Station, PATH, Roger’s Centre, Air Canada Centre, and Metro Toronto Convention Centre

• (2) Wall Murals
• (21) Column Wraps
• (10) TSA Backlits
• (4) Floor Decals
• (34) Door Decals
• (1) 8’X16’ Super Backlit

• Media: $75,000.00 net per 4 wks for 2007 (rate subject to change)

• $16,630 net to $23,630 net.
• Cost range based on the size of the floor decals. (10’x20’ to 20’x20’)

 

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GO UNION STATION AIR CANADA CENTRE

DELIVERABLES:

• Busiest entrance point into the ACC for all Toronto Maple Leafs, Raptors, and Rock games as well as all concerts

• Union Station delivers over 3.5 million monthly potential impressions (all traffic for the ACC events is bonus traffic over and above the 3.5 million impressions)

• (1) Floor Decal (10’x 20’ to 20’x20’)
• (3) TSA Backlits (4’ x 6’)
• (6) Column & Beam Wraps
• (1) Spectacular Backlit (8’x16’)
• (1) Frontlit Billboard (6’x12’)

• Media: $20,000.00 net per 4 weeks for 2007 (rate subject to change)
• Production: $8,800.00 or $10,500.00 net (based on size of floor decal)

LOCAL GO STATION DOMINATIONS

• A Local GO Station Domination Program delivers the opportunity to reach an elusive group of individuals; the suburbanite career rail commuter
• High impact media vehicle
• Opportunity to support a geographic target
• An opportunity to enhance TSA or Frontlit campaign
• Geographic area covered: Toronto, Durham, Peel, Halton and York

• Double sided door decals on every door leading into/out of the GO Station

• Large format 6’ x 9’ floor graphic

GO STATION TRANSIT SHELTER DECALS

• Delivers the opportunity to reach an elusive group of individuals; the suburbanite career commuters
• Opportunity to support a geographic target
• An opportunity to enhance TSA or Frontlit campaign
• Geographic area covered Toronto, Durham, Peel, Halton and York

• Adhesive vinyl decals on selected high traffic transit shelters in the GO Station

GO STATION TUNNEL MURALS

• High impact, large format murals directly in the high traffic GO station tunnels as commuters are going to/from the train platforms

GO TRANSIT HIGHWAY BUS NETWORK KINGS

• Each GO Bus King delivers 30,000 daily impressions
• Buses focus on the 400 series highways
• 401 alone delivers 400,000 AADT (average annual daily traffic)

GO CNE STATION WALL MURALS

• The CNE is held annually for 18 days prior to Labour Day.
• The CNE attracts over 1.4 million visitors each summer
• 22,250 daily potential impressions
• Located at the only entrance/exit point from the GO Station directly into the CNE
• Targets a young target audience and families

• 5 large format wall murals
• 1 mural on main bulkhead

UNION STATION DIGITAL NETWORK

• Engage consumers with high impact, full motion LCD screens in the busiest building in the country
• The digital network allows total flexibility to change ads based on time of day and/or creative 

GO TRAIN WRAPS

• A GO Train wrap delivers the suburban career commuter, working professional
• Potential markets reached: Toronto, Halton, Peel, York and Durham regions