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CITYLITES DEMOGRAPHIC INFORMATION
CRITERIA |
GO PASSENGERS |
INDEX |
|
Average HHI |
$117,800.00 |
131 |
Average PI | $67,700.00 | 153 | Post Secondary Education | 85% | 123 |
|
SEX (M) |
46% |
94 |
SEX (F) |
54% |
105 |
AGE (25-54) |
81% |
108 |
AGE (30-49) |
80% |
109 |
AGE (25-34) |
33% |
130 |
Demographic segmentation provided based on target audience
Research: Conducted by Transearch Group using FSA research and comparing the numbers to Statistics Canada data for Toronto. **Further age breakdowns are available upon request
CITYLITES NETWORK BACKLIT 4’x6’ (TSA)
DELIVERABLES:
- Reach affluent, educated, business professionals in the downtown core in the Toronto and Vancouver markets.
- Locations include some of the most prestigious office towers in Canada.
- The PATH is the world’s largest underground shopping complex with
- 27 km of shopping area
- Average HHI = $117,800.00
OFFICE TOWERS INCLUDE:
- TD CENTRE
- ROYAL YORK HOTEL/ROYAL BANK PLAZA
- BROOKFIELD PLACE/ROYAL BANK PLAZA
- COMMERCE COURT
- SCOTIA PLAZA
- STOCK EXCHANGETOWER
- SUN LIFE CENTRE
- RICHMOND ADELAIDE CENTRE
- STANDARD LIFE CENTRE
- ADELAIDE PLACE
- XEROX CENTRE
- CUMBERLAND TERRACE
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BROOKFIELD PLACE DOMINATION
DELIVERABLES:
- Located in the heart of the downtown Toronto financial district and is home to some of the most prestigious financial, commercial, and legal firms
- Delivers 902,000 monthly impressions
- Located in the main entrance/exit point from Union station (both GO and TTC) to the PATH
- One floor graphic, 2 wall murals, 2 column wraps and 4 backlit 4x6’s
COST:
- $40,000 net per 4 week period
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HOLT RENFREW CENTRE FLOOR DECAL PROGRAM
DELIVERABLES:
- Bay and Bloor Sts
- Bloor st entrance domination: one large floor graphic, escalator wrap, and bulk head mural at the main entrance off of Bloor St
- 4 large floor graphics located throughout the Holt Renfrew Centre (including at entrance to Manulife Centre)
- Major tenants include; Holt Renfrew, Zara, Danier Leather, HMV, Artizia, Starbucks
COST:
- $20,000 net per 4 week period
ROYAL BANK PLAZA DOMINATION
DELIVERABLES:
- Located in the heart of the downtown Toronto financial district and is home to some of the most
prestigious financial, commercial, and legal firms.
-
Located at the main entrance/exit point to the Royal Bank Plaza from Union station (both GO and TTC).
Entry to the PATH.
- One floor graphic, 3 column wraps, 44 door decals, and 7 window decals.
COST:
- $25,000 net per 4 week period
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HOLT RENFREW CENTRE FLOOR DECAL PROGRAM
DELIVERABLES:
- Bay and Bloor Sts
- Bloor st entrance domination: one large floor graphic, escalator wrap, and bulk head mural at the main entrance off of Bloor St
- 4 large floor graphics located throughout the Holt Renfrew Centre (including at entrance to Manulife Centre)
- Major tenants include; Holt Renfrew, Zara, Danier Leather, HMV, Artizia, Starbucks
COST:
- $20,000 net per 4 week period
ROYAL YORK HOTEL (Front St Window Display)
DELIVERABLES:
- Located in the heart of the financial district on Front St outside of the Royal York Hotel
- Between York St and Bay St
- (2) large windows 80” x 40” each and (8) 40” x 40” each (Up to Dec 31, 2010)
- (5) large windows 80” x 40” each and (8) 40” x 40” each (Effective Jan, 2011)
- Can be used as backlit vinyl posters, display area, or other formats
COST:
- $8,000 net per 4 week period
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